Program ID: MNGT 1025P
Program type: Short Courses (weekday)
CEUs: 1.3 |
There are no sections available for registration to this course at this time.
If you want to request an offering of this course, please contact us.
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Course Description
Over the last two decades, companies have done a great job of improving profitability through cost-cutting and efficiency gains. With little room left to cut, companies are now seeking to boost profitability by improving the top line through organic growth. This workshop focuses on the two key drivers of organic growth: innovation and new product development. Both of these are core areas of expertise at Georgia Tech, and our professors will bring to the program their extensive experience in researching, teaching, and consulting on innovation and new product development. Participants will develop an understanding of what leaders need to do in order to stimulate and develop new ideas into innovations and new products.
Who Should Attend
The intended audience is middle to senior R&D, and Product Development (PD) Management: R&D engineers/managers, product development associates/specialists, senior project managers of product development projects (not necessarily technical specialists, they could very well come from the marketing function), and senior functional managers (PD, Marketing, R&D) who oversee/staff product development teams.
The program aims to inform about basic principles of the planning and execution phases of product development projects with an emphasis on (i) managing the risk during the PD process and (ii) forming the right organizational capabilities to support an effective PR process.
Learning Objectives
Upon program completion, the participants will be able to better understand:
- Innovation management as a key organizational capability
- Understanding barriers to innovation in organizations
- Key leadership roles in managing innovation at the group/department, division, and corporate levels
- Creating a culture of innovation by everyone, everywhere
- Innovation process models -- systematizing innovation
- Aligning the business organization and strategy with your new product development strategy
- Implementing innovation: tools for developing and managing new product development portfolios
- Successful models for the new product development process: managing resources, uncertainty, and projects
- Key challenges in measuring new product development performance
Course Fee
The course fee includes workshop tuition, instructional materials, case studies, lunch, refreshments, parking, and Internet access.
Certificate in Advanced Leadership
This course may be applied toward our Certificate in Advanced Leadership, which may be earned by completing any four of our six 2-day management workshops. Click here for details.
Every effort is made to present this course as advertised; however, circumstances may make it necessary to alter the schedule and/or presenters. For more information on the 2-Day Executive Education Workshops or about the Certificate in Advanced Leadership, contact 404-385-3500.
Instructors
Frank T. Rothaermel holds the Angel and Stephen M. Deedy Professorship in the College of Management at the Georgia Institute of Technology. He is an Alfred P. Sloan Industry Studies Fellow, with an emphasis on the pharmaceutical biotechnology industry. Business Week recently named Frank one of Georgia Techs Prominent Faculty in their national survey of business schools. The Kauffman Foundation views Frank as one of the worlds 75 thought leaders in entrepreneurship and innovation. His research has been published in the Academy of Management Journal, Academy of Management Review, Organization Science, Strategic Management Journal, and elsewhere. He currently serves (or served) on the editorial boards of the Academy of Management Journal, Academy of Management Review, Strategic Management Journal, and Strategic Organization. Frank translated his research findings for wider audiences in articles that appeared in the Wall Street Journal and elsewhere. Frank has received several recognitions for his research, including the Sloan Industry Studies Best Paper Award, the Academy of Management Newman Award, the Strategic Management Society Conference Best Paper Prize, the Israel Strategy Conference Best Paper Prize, and is the inaugural recipient of the Byars Excellence in Research Award. He received multiple MBA teaching awards at Georgia Tech and the University of Washington. Frank holds a Ph.D. degree in strategic management from the University of Washington; an M.B.A. from the Marriott School of Management at Brigham Young University and an M.A. in economics from University of Duisburg, Germany. He was a visiting professor at the University of St. Gallen, Switzerland, and an Erasmus Scholar at Sheffield Hallam University, UK. Professor Rothaermel is a member of the Academy of Management and the Strategic Management Society.
Stylianos (Stelios) Kavadias is an Assistant Professor of Operations Management at the Georgia Tech College of Management. He is a popular instructor in the subjects of project management, performance measurements, and resource allocation in the project management and R&D processes. Dr. Kavadias' research has been awarded second prize in the George B. Dantzig Best Dissertation Competition organized by the INFORMS organization, and has presented his work at conferences all across the world. He earned his Ph.D. in Management from INSEAD (France).
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Related linksCertificate in Advanced Leadership
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