Every effort is made to present this course as advertised; however, circumstances may make it necessary to alter the schedule and/or presenters. For more information on the 2-Day Executive Education Workshops or about the Certificate in Advanced Leadership, contact 404-385-3500.

Koert Van Ittersum, Ph.D. focuses his research on consumer decision-making and choice, attribute importance measurement, and consumption and consumption volume. More specifically, his research deals with regional branding, methods for attribute importance measurement, biotechnology and risk, consumer spending behavior, and the effect of contextual stimuli on consumption volumes. Dr. Van Ittersum's work has been published or is forthcoming in Advances in Consumer Research, European Review of Agricultural Economics, the Journal of Business Research, and the Journal of Consumer Research. He teaches Consumer Behavior and Strategic Brand Management at the undergraduate and MBA levels.

Ajay Kohli, PhD. serves as the Editor of the Journal of Marketing, the premier broad-based academic journal in Marketing. His research has received several awards including the Alpha Kappa Psi award for its contribution to marketing practice, and the inaugural Sheth Foundation / Journal of Marketing award for long-term impact on marketing. In addition, one of his articles was a finalist for the Harold H. Maynard for its contribution to marketing theory and thought. Dr. Kohli has previously taught at Emory University, Harvard Business School and The University of Texas at Austin. He has also taught at the Koblenz School of Corporate Management, Germany, Norwegian School of Management, Norway and SDA Bocconi, Italy. He has led numerous executive education seminars in the U.S., Europe, Asia, and Latin America. He has taught at the undergraduate, MBA, EMBA, and PhD levels, and has been recognized several times for teaching excellence, including with the College-wide Jack G. Taylor Teaching Excellence Award at UT-Austin.